SPECIALIZED MARKETING FOR DECORATIVE, EPOXY, & POLISHED CONCRETE

Digital Marketing Built for
Decorative Concrete Contractors.

Founded by a trade veteran to help you dominate your local market.

Brian Chancy, Founder of DecoCrete Digital

Brian Chancy

Founder & Lead Strategist

Former Contractor
Co-Owner of Rock Solid Flooring Systems

We engineer and manage your entire marketing operation to generate consistent, high-margin leads that fuel real growth.

Brian Chancy, Founder of DecoCrete Digital

Brian Chancy

Founder & Lead Strategist

Former Contractor & Co-Owner of Rock Solid Flooring Systems

YOUR EXCLUSIVE GROWTH PARTNER

We install specialized growth frameworks that turn local search visibility into high-ticket contracts.

Stop guessing where your next job is coming from. Deploy the proven acquisition system elite decorative concrete, epoxy, polishing, and resurfacing contractors use to scale.

Why Generic Marketing Agencies Fail Decorative Concrete & Epoxy Contractors

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They Don’t Know
Your TRADE

A generic agency thinks “concrete” is just gray slabs and sidewalks. They don't know the difference between a basic repair job and a high-margin decorative overlay, epoxy floor, polyaspartic coating, or polished concrete finish. Our marketing systems communicate the true value of your craftsmanship so you can consistently command premium pricing.

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They Chase Clicks,
Not Contracts

Most agencies brag about website clicks and cheap form fills. But driving across town for a $200 crack repair or a budget tire-kicker wastes your time. We build lead capture systems that filter for high-margin residential epoxy floors, stamped patios, and commercial polishing jobs—so your crew stays busy on projects that actually move the needle.

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They Treat You
Like a Plumber

Emergency plumbing and roof repairs are panic buys. Architectural concrete finishes, epoxy garage coatings, and decorative overlays are high-ticket, aesthetic investments. We build client acquisition systems engineered to attract luxury homeowners, commercial facility managers, and property owners who value craftsmanship over the lowest bid.

The Specialized Growth Framework

A proven three-part customer acquisition system built exclusively for decorative concrete, epoxy, and surface coating contractors.

The MIX

concrete mixer truck or transit mixer used as an icon the mix

High-Intent Lead Flow

We don't waste your budget chasing vanity clicks or social media "likes." Using targeted Google Ads and local SEO for concrete contractors, we capture property owners active in the market for epoxy garage floors, stamped patios, and commercial polishing—connecting you with buyers ready to book estimates.

the math

a calculator icon representing the math for precision roi tracking

Precision ROI Tracking

Stop guessing where your revenue comes from. We integrate specialized CRM tracking to follow every prospective client from their initial search click to the signed contract and final invoice. You get complete transparency on exact cost-per-lead, acquisition costs, and total revenue generated on every project.

The margin

bar chart icon showing margin growth

Territory Market
Dominance

This is where low-bid "truck and a bucket" operators get left behind. We position your company as the dominant, specialized authority in your territory across Google Maps and AI search engines—allowing you to protect your profit margins, eliminate price shoppers, and charge what your work is worth.

Your Dedicated Marketing Department.

We handle every piece of your digital strategy so you can focus on running crews, estimating jobs, and delivering exceptional craftsmanship.

Here’s how we do it:

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Attract

PHASE 01

Attract High-Value Property Owners

We run high-converting Google Ads campaigns, dominate local search through Google Business Profile optimization, and execute targeted SEO. We bring you continuous inbound leads from local property owners actively seeking premium decorative concrete, epoxy, and surface coating solutions.

Google Ads (PPC) // Local SEO & GMB // AI Dominance

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CONVERT

PHASE 02

Convert Traffic Into Signed Contracts

Driving traffic is useless if site visitors don't request an estimate. We build custom lead funnels, automated SMS follow-ups, and speed-to-lead notification systems that turn website clicks into booked site visits and signed high-ticket contracts before your competitors can respond.

High-End Web Design // Lead Capture Funnels // Portfolio Optimization

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sCALE

PHASE 03

Scale Operations with Predictable ROI

We eliminate campaign guesswork using full-funnel pipeline tracking. You receive clear monthly reporting showing exact cost-per-lead, acquisition costs, and total return on ad spend—giving you the data-backed confidence to expand your territory and scale your crews.

Systematic Lead Nurturing // CRM Management // Precision ROI Reporting

Built by a Contractor, for Contractors.

Most marketing agencies treat a decorative concrete business exactly like a dentist office, local gym, or a plumber.

I spent the first half of my career in the trade and the last 15 years mastering the digital systems that actually drive revenue. I founded DecoCrete Digital because I was tired of seeing 'marketing experts' sell generic leads to specialized craftsmen.

They don't know your products,

They don't know your margins,

They don't know your market.

We built this company to operate exclusively within the decorative concrete industry. We speak the language, we know the chemistry, and we engineer the digital acquisition systems required to command premium pricing and dominate your territory.

Founder:

Brian Chancy

Real Experience. Real Results.

THE EARLY DAYS

Before the algorithms, there was the old van and the hustle.

Day 01. Learning the ropes

The First Rig.. Circa 2006

Custom Spec. Quality in the details

TODAY

Helping decorative concrete contractors dominate their local markets.

Winning High-Margin Jobs

Real Growth Delivered

Market Domination

CHOOSE YOUR GROWTH SYSTEM

Scalable marketing infrastructure built for the decorative concrete trade.

foundation

$1,000

per month

  • The Lead Vault: A high-converting landing page optimized for your primary decorative service.

  • SEO / GEO: Search and AI engine optimization to rank you for local contractor searches.

  • Local Map Signal: Full Google Business Profile setup to dominate the local Map Pack.

  • The Automator: Instant SMS lead notifications to catch prospects before they hit voicemail.

  • The Reputation Engine: Automated text review requests to build instant local social proof.

  • Monthly Strategy Sync: Direct campaign review to align your numbers for consistent profitability.

  • Market Exclusivity: Full territory protection—we do not work with your local competitors. Period.

most popular

Growth

$1,500

per month

  • EVERYTHING IN FOUNDATION: You get the complete localized landing page, SEO/GEO, mapping, SMS automation, and review engine.

  • The Accelerator: Premium paid ad campaigns* targeted specifically at high-ticket decorative and residential jobs.

  • The Lead Filter: Automated qualification questions to stop "price-shoppers" from wasting your time.

  • Retargeting Machine: Continuous ad campaigns that follow your website visitors across the web until they call.

  • The Reputation & Content Engine: Automated reviews and weekly GBP posts to dominate local search and stay top-of-mind.

market takeover

$3,000

per month

  • EVERYTHING IN GROWTH: You get the full search infrastructure, ad setups*, filtering, retargeting systems, and your monthly strategy sync.

  • Multi-Channel Blitz: Full-scale search and social dominance across your entire service area.

  • Smart CRM Integration: Custom sales pipeline to track every dollar from click to cure.

  • The Market Penetration System: Past-client reactivation, neighborhood radius ads, and competitor geofencing to win local market share.

  • Commercial Pipeline Bonus: Specialized B2B campaigns engineered to target high-margin industrial specs.

*Ad spend paid directly to Google/Meta

*We only work with one decorative concrete contractor per metro area to guarantee market dominance.

Need a specific solution?

Not every shop is ready for a full system. Whether you need a high-converting website build or a one-time GBP optimization, we offer precision-fit solutions to get your foundation right.

Stop Chasing Leads.

Start Dominating Your Market.

The bottom line

frequently asked questions regarding the math & margin of your operation

I’ve been burned by "lead-gen" agencies before. Why are you different?

Because we are built by those who have lived in your world. Our founder didn't start in a marketing cubicle—he started in the Decorative Concrete industry. Most agencies are generalists trying to apply "plumbing marketing" to your decorative concrete business. They don't understand the technical nuances of your specs because they’ve never seen a project through to the final seal.

We are the only growth department built exclusively for decorative concrete and high-performance flooring contractors. We don't waste your budget on "residential repair" clicks because our entire infrastructure is calibrated for high-margin, professional-grade installs. We aren't just another agency; we are the foundation your business actually scales on.

Most marketing agencies use the exact same playbook. What makes your strategy different?

Our strategy wasn't invented in a corporate marketing cubicle; it was forged on the concrete floor. Decocrete Digital was founded by a former decorative concrete contractor who realized that generic 'plumbing or roofing marketing templates' completely fail when applied to high-end, visual architectural finishes. We built our entire infrastructure from scratch specifically to capture high-margin, professional-grade installs because we know exactly what variables make a decorative concrete job truly profitable.

Will I have to spend time teaching your team the basics of decorative concrete specs?

Not a single second. Our founder spent years owning and operating a profitable decorative concrete operation, running everything from the mixers to the business accounting. We already know the exact difference between a metallic epoxy floor, a microtopping overlay, and polished concrete. We understand the technical nuances of your specs because we've lived them. You get a dedicated growth department that speaks your language from day one, so you can stay focused on the job site.

My current website is old (or non-existent). Do I need a new one for this to work?

A high-performance infrastructure requires a high-performance entry point. If your current site fails to convert traffic or misrepresents the quality of your work, we handle the transition. Whether it’s a strategic overhaul or a ground-up build, we ensure your digital presence matches the elite level of your operations.

How do I know my brand and technical expertise will be represented accurately?

Because we've stood in your boots. Our founder's background as a seasoned decorative concrete contractor means our internal quality standards are incredibly strict. We don't waste your ad budget on cheap 'residential repair' clicks or generate low-tier leads looking for cheap handiwork. Every landing page, ad copy angle, and automated follow-up sequence we build for you is reviewed through the lens of real trade experience, ensuring your business is positioned as the elite, dominant authority in your market.

Is this just SEO, or is there more to the system?

SEO is just one tool in the bag. We don't just "rank" you; we build an entire Conversion Engine. This includes local authority, reputation management, and automated follow-ups. Ranking #1 doesn't matter if your phone isn't ringing with the right type of projects. We handle the technical "grind" so you can focus on the finish.

Do you optimize for AI search and 'Answer Engines' like ChatGPT?

The landscape has shifted. High-intent customers are now asking AI engines to identify the most qualified specialists in their market. We optimize your business data and technical content for AI Discovery. Whether a prospect is looking for your specific specialty or a general high-end contractor, we ensure the "Answer Engines" verify your business as the dominant authority in your territory.

Do I have to sign a long-term contract?

We don't believe in "golden handcuffs." Our reputation is built on your ROI, not a legal loophole. However, because our high-authority infrastructure requires significant upfront deployment and a technical "stabilization" period, we utilize a 90-day offboarding protocol for any partnership terminations.

During this 90-day window:

- Preservation: We pivot your systems into a "handover state" to ensure the SEO and digital momentum we’ve built doesn't collapse.

- Asset Stabilization: We finalize active performance cycles so you don't lose lead flow mid-transition.

-Ownership: You maintain ownership of your core brand assets, while proprietary internal logic and automations are phased out.

We aim to part ways like professionals—if we aren't protecting your margin and dominating your market, we don't deserve your business.

How much of my time will this take? I’m usually on a job site.

We function as your dedicated marketing department so you can stay focused on production. Aside from a monthly +/- 30-minute strategic alignment meeting to ensure our goals match your current capacity, the "heavy lifting" is entirely on us.

Your primary time investment will be where it matters most: Seal the Deal. We can deploy a high-end CRM (Customer Relationship Management system) that acts as your central command. It organizes every inquiry and notifies your team via SMS the second a lead is generated. This ensures your sales team is only spending their energy working active opportunities and closing high-margin projects, rather than chasing disorganized paperwork.

Is my market too small for a "Market Takeover"?

If there are high-end homes and commercial warehouses in your area, there is money to be made. Whether you’re an owner-operator or running multiple crews, our systems identify the specific Flooring and Concrete opportunities your competitors are currently missing.

Can you target specific service areas?

Absolutely. We know that dragging a trailer 2 hours for a 400 sq. ft. garage doesn't make sense. We calibrate your system to target the specific zip codes and commercial hubs where the high-margin projects live, ensuring your crews stay within a profitable service radius.

Do you generate leads for 'Basic' concrete or just Decorative/High-Performance?

We drive the specific lead flow you want to work. While our systems are built to hunt for high-margin projects like Polished Concrete, Metallic Epoxy, and Decorative Overlays, we calibrate our targeting based on your equipment and revenue goals.

The landscape isn't perfect—even with the best filters, the occasional low-quality inquiry or solicitation can slip through. However, because we function as your dedicated department, we are consistently adjusting the "dials" to minimize noise and maximize the high-value opportunities that actually move the needle on your year-end numbers.

NEW MEDIA LAUNCH

SEAL THE DEAL

The Podcast for Decorative Concrete Pros. Real strategy from the industry’s top earners.

Coming Fall 2026.

STILL HAVE QUESTIONS?

Let’s pull back the curtain on exactly how we scale decorative concrete businesses.

Before you lock in an exclusive territory, we want to make sure you have complete clarity. No high-pressure sales pitches—just a transparent look at our data, our past frameworks, and exactly how we engineer high-intent leads.